Guess which city is India’s current beauty and fashion capital ?


Believe it or not, it is Chennai.

According to a latest report, “Chennai is home to the largest number of organized beauty salons in the country, and is the fastest growing market for the beauty and hair care industry in India.”

From the report, “Our products are selling very well in Chennai, and the market is growing twice as fast as other cities like Bangalore,” says Aseem Kaushik, director of L’Oreal Professional Products, the division that sells products for use in beauty salons. The company is seeing high sales of not just its mass products but also its premium products like Kerastase, and in Chennai as well as in non-metros like Coimbatore. L’Oreal has doubled its distribution footprint in Chennai over the last three years, he says.”

Amazing, when you come to think of it.

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