Here we are sharing with you 5 tips you need to know for social media success and how to use your time wisely. For cosmetologists, social media platforms can serve as an invaluable tool for connecting with other beauty professionals, showcasing their work, and reaching out to customers. Here’s how you can give your client list a makeover while marketing yourself like never before — and send you rocketing up the ladder of the most beautiful industry in the world.
Decide How to Present Yourself
Ask yourself how you wish to appear to your social media network.
Choose a particular style or aesthetic you identify with
Create your own image by incorporating that style into your bio, updates, social interaction. Adding individual touches to set yourself apart from the crowd.
Always remain professional
Cultivate your online portfolio
Upload photos to attract clients
Show your skills to employers and colleagues
Display your customers satisfaction with your work
Practice your photography skills
Take photos of all your best work
Gradually build your photos into an online gallery of your skills
Associate yourself with the best
On your profile be sure to include, the school from which you graduated. Your current and any past employers.
Make yourself as accessible as possible
Reach out to fellow beauty professionals
Consider collaborating with your colleagues
Don’t forget to mingle
Encourage conversation with your customers
Stay upbeat and energetic
Reach out to more people by offering discounts, coupons, promotions
Always respond to comments and questions with grace and respect
Let your hardwork shine
Positive reviews from past customers will drive business
Create a page for yourself on Yelp or similar site
Openly encourage current customers to write reviews online
If you receive a negative review, personally respond to the reviewer, listen to their criticism, learn from your mistakes and demonstrate maturity and dignity