For cosmetologists, social media platforms can serve as an invaluable tool for connecting with other beauty professionals, showcasing their work, and reaching out to customers. As a Cosmetologist, here are are 5 tips you need to know for social media success and how to use your time wisely. This will help you give your client list a makeover while marketing yourself like never before — and send you rocketing up the ladder of the most beautiful industry in the world.
Decide How to Present Yourself
- Ask yourself how you wish to appear to your social media network.
- Choose a particular style or aesthetic you identify with
- Create your own image by incorporating that style into your bio, updates, social interaction.
- Adding individual touches to set yourself apart from the crowd.Always remain professional
Cultivate your online portfolio
- Upload photos to attract clients
- Show your skills to employers and colleagues
- Display your customers satisfaction with your work
- Practice your photography skills
- Take photos of all your best work
- Gradually build your photos into an online gallery of your skills
Associate yourself with the best
- On your profile be sure to include, the school from which you graduated, your current and any past employers.
- Make yourself as accessible as possible
- Reach out to fellow beauty professionals
- Consider collaborating with your colleagues
Don’t forget to mingle
- Encourage conversation with your customers
- Stay upbeat and energetic
- Reach out to more people by offering discounts, coupons, promotions
- Always respond to comments and questions with grace and respect
Let your hardwork shine
- Positive reviews from past customers will drive business
- Create a page for yourself on Yelp or similar sites
- Openly encourage current customers to write reviews online
- If you receive a negative review, personally respond to the reviewer, listen to their criticism, learn from your mistakes and demonstrate maturity and dignity
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