If you’re planning to start your own business and Makeup Career as a freelance makeup artist, heeding this advice will help you go far. Here are a few tips on how to go about working for yourself!
As a freelancer, you will be booking clients, staying on top on emails, planning your own day, packing your own kit and being fully responsible for yourself, your business and your clients. Showing your clients you are organized and on top of things helps them feel confident in your care.
You may not be tech-savvy now, but with a few easy steps, you can be! Submerge yourself in social media and online culture, watch tutorials, start up a website and follow the steps provided to do so. It is a cost-effective way to get your name and work out there, and if used correctly, your work will be shared with friends of friends of friends! Posting regularly is important. Keeping people engaged in your social platforms by using giveaways or web trends like tagging friends will really help spread the word. At the end of the day, your work speaks for itself and word-of-mouth is still the most effective means of marketing.
Have a strong work ethic
When you first start out, you take anything you can get, work your hands dry and do it all over again the next day. Being able to say yes whenever you can (at the beginning) is very important in building a loyal clientele. Being flexible and available is important at the outset if you wish to one day work only the days and hours you please.
Stay relevant and current
Be constantly aware of current trends, products and styles. “Looking the part” is a big part of success in this industry, and showing up with beautiful makeup/hair and a polished style really helps people relax and relinquish control. Caring about yourself makes it easier for others to believe you care about them!
Showing your clients you genuinely care for them is important. You are in an industry where beauty is the focus, but that doesn’t mean it’s the only focus. If you have a lot of clients and it’s hard to keep track, create client files. Jot down personal info about them that they have told you. Before their appointment, read through their file and refresh your memory.Practice good morals in your business by running a fair, ethical business.
At Play Academy, we set you up for success in your career. Check out these makeup courses to get started on your makeup career today!